Tag: sports fan relationship management
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Pro Teams Score with Direct-to-SportsFan Marketing
Pro sports teams are deploying head coaches and owners to directly communicate with fans and build/maintain engagement. This direct-to-sportsfan marketing strategy (D2SF) offers a unique brand management tool to score points off the field.
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How NOT to Engage Customers: NY Mets Strike Out with Fan Letter.
The New York Mets demonstrated poor customer understanding with a misguided fan letter and call-to-action that can only be described as bad marketing across the board.
harveychimoff.com 