Tag: sports marketing
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How A 75 Year-Old Business Connects with Next Generation Customers
How do you keep long-standing companies, products and brands top-of-mind and relevant, especially to a new generation of customers? It requires dedicated attention and a solid understanding of company/brand positioning; a willingness to experiment and deploy creative ideas and smart tactics; and strong execution. A new example.
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Take Poll on New March Madness Basketball Courts
Notice the “packaging” change for this year’s men’s basketball tournament? The most important new design feature is highlighting the “March Madness” brand with a giant center court logo. That’s a smart brand management marketing move.
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How ESPN’s College Football Megacast Can Impact Your 2016 Marketing Plan
With Megacast, ESPN offered 15 different viewing and listening choices for the 2016 college football championship game. Read on for “6 Business and Marketing Lessons.”
harveychimoff.com 