Tag: sports marketing

US Senator Politicizes National Guard-NFL Team Sports Marketing

The National Guard uses NFL team sponsorships for recruitment and retention marketing. A US Senator is opposed. Is it legitimate criticism or sensational politics?

May 12, 2015
Sports Marketing Triple Play: Team, Retailer, Shoppers Win in Free Furniture Promo

Ashley Furniture HomeStore in College Station, TX powered a sports marketing triple play when its free furniture offer activated following Texas A&M’s season-opening football victory.

September 2, 2014
Pro Teams Score with Direct-to-SportsFan Marketing

Pro sports teams are deploying head coaches and owners to directly communicate with fans and build/maintain engagement. This direct-to-sportsfan marketing strategy (D2SF) offers a unique brand management tool to score points off the field.

July 15, 2014