You don’t need a sexy product or cool innovation to achieve great marketing.

Today we have an intriguing example from England.

Logo: St John Ambulance

St John Ambulance is the UK’s leading first aid charity, training emergency first-responders and civilians in schools, the workplace, and in communities across England.  The organization also serves as a frontline back-up to local municipal emergency services.  It’s on-call 24 hours a day, 365 days a year for emergency support in the event of fire, flood, terror attacks or any time when there is increased pressure on local hospitals

This is serious stuff.  There’s a great marketing story, too. Continue reading →