Tag: strategy
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HBS Professor: Time to Rebrand & Reimagine Strategy
HBS professor and author Cynthia Montgomery explains why leaders must step up to the role of strategist. And, strategy should be embraced “as something open, not something closed. It is a system that evolves, moves, and changes.”
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Channel Agony
Did channel expansion lead to the downfall of Mattress pioneer 1800mattress.com?
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Can Two Worlds Beat One City?
Two Connecticut casinos, Mohegan Sun and Foxwoods, join forces in an unexpected destination marketing campagin.
