Tag: strategy drives tactics
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When Strategy and Tactics Don’t Mesh, You Get Ruth’s Chris Steak for -50%
Management at Ruth’s Chris Steak House in Ann Arbor, MI had a bad case of indigestion. That’s because they faced a week of giving 50% discounts on every check. It’s a case study on why you need Marketing Discipline. Strategy first, then tactics.
harveychimoff.com 