Don’t be afraid to ask your customers how you’re doing.
The alternative is that maybe one day you won’t have the same number of customers to ask.
ShopRite is a leading northeast supermarket retailer with 250 stores in New Jersey, New York, Connecticut, Pennsylvania, Maryland and Delaware. It’s the primary consumer brand for Wakefern Corporation, “the largest retailer-owned cooperative in the United States,” per the company.
Wakefern has a sophisticated marketing and merchandising operation.
At the same time, they deploy this simple customer learning tool (picked-up in a NJ store):
I especially like the following two questions because (1) it’s about time good people get credit; and (2) it’s an opportunity to learn something about the product assortment selection: Continue reading