You might think the bus transportation business – and bus operator marketing – are boring.

That’s the wrong answer in Texas, where a new company offers a unique transportation option to fed-up Lone Star State travelers.

Credit: Vonlane.

Vonlane puts a smart-differentiation twist on the old-fashioned bus ride.  It’s a reminder that when you think like an end-user, you may find a path toward commercially successful differentiation.

Vonlane demonstrates, at least sometimes, that what appears to be a commodity product or service doesn’t have to be the same as everyone else. Continue reading →