A book search on Amazon.com for “mission statement” produced 29, 303 results.
Wow! I suppose that means there’s a lot of interest in the topic – or a lot of help needed!
For sure, companies devote precious time and dedicate significant resources on a variety of strategic identity work, including mission statements. Some is well-spent, others not so much.
A mission statement should be a catalyst to drive the organization forward in the same direction. To do that, it should be: Continue reading