Tag: trade show marketing
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Make Your Trade Shows More Strategic and Higher ROI
What do sales and marketing teams get from their massive trade show investments? “9 Action Points” to make your trade shows more strategic and higher ROI. View post to subscribe to site newsletter.
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Execution Breakdown: Sales Team Sent to Trade Show with Defunct Email Address on Business Cards
What separates the winners from everyone else when it comes to successful business execution? Attention to details, or put another way, making sure the operational nuts and bolts are in order. Example and discussion.
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Put the Marketing in Your Trade Shows
Published in Sales & Marketing Management Sales & Marketing Management is the leading authority for executives in the sales and marketing field. December 9, 2010 By Harvey Chimoff Trade shows are one of the oldest sales and marketing tactics, and sometimes, well, the output can look a little tired. To stand out from the pack…
