Florida Beach Targets Freezing Millennials with Eye-Catching Street Marketing

You might not think a well-known Florida beach would need to do much marketing, especially during this cold winter of 2015.

But the professional tourism generators in St. Petersburg/Clearwater think otherwise.

For 2015, the team at Visit St. Pete/Clearwater (VSPC, part of the St. Petersburg/Clearwater Area Convention & Visitor Bureau) has injected a healthy dose of creative street marketing.

They’ve launched a guerrilla marketing campaign to target young travelers in New York and Chicago.

Credit: Visit St. Pete/Clearwater via Tampa Bay Business Journal.

Visit St. Pete/Clearwater 2015 marketing. Credit: Visit St. Pete/Clearwater via Tampa Bay Business Journal.

Beginning in late January and continuing into February, hired crews built real snowmen around landmark New York City locales.  The snowmen were outfitted with signs touting messages such as “Even I’ve had enough,” and “Get me outta here.”

 

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