Tag: word of mouth marketing

  • Unexpected Marketing Lessons from my Uber Driver and Barber

    Unexpected Marketing Lessons from my Uber Driver and Barber

    Daily life experiences often provide a vivid reminder and reinforcement about what we think are excellent or lousy business practices. Two stories and two lessons: Warped view of customer service (delusional Uber driver); and Shoestring customer acquisition (practical barbershop businessman).