Author: Harvey Chimoff
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3 Marketing Action Steps to Analyze SKU Product Assortment – and Why!
One important marketing management component is SKU management. This means conducting regular reviews of your product assortment, item by item, to track sales and understand their relative importance to customers and profitability. Three action steps to get started.
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Difference-making Communication Starts with a Great Brief and Saying Yes
One marketing success factor is a willingness to be bold with creative ideas, based on practical marketing discipline. A powerful, new example from the aquaculture industry.
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How A 75 Year-Old Business Connects with Next Generation Customers
How do you keep long-standing companies, products and brands top-of-mind and relevant, especially to a new generation of customers? It requires dedicated attention and a solid understanding of company/brand positioning; a willingness to experiment and deploy creative ideas and smart tactics; and strong execution. A new example.
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