Author: Harvey Chimoff
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Why Your Business Needs “Marketing Discipline”
Marketing Discipline is essential. It’s a strategic operating mindset that serves as a guide and roadmap for well-grounded decision-making. Plus, IMD Professor Goutam Challagalla on the importance of Marketing Doctrine.
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With Rolling Stone a Memory, General McChrystal Now Inspires Business Leaders
In “Team of Teams – New Rules of Engagement for a Complex World,” General Stanley McChrystal offers ready-to-implement ideas on leadership, teamwork and organizational effectiveness.
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