Author: Harvey Chimoff
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NJ Hospital Improves Patient Experience with Free E-Cards
Saint Barnabas Medical Center in New Jersey prints and delivers free, same-day E-Cards to patients. It’s a small, patient experience touch-point that can make a big difference.
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“Magic Hour” is Real Deal Marketing for European Outdoor Clothing Brand
European outdoor clothing brand Peak Performance’s “Magic Hour” marketing campaign is outstanding. It’s rare to see such marketing harmony between advertising, positioning, branding and promotion.
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Uber Shifts Gears in Spain to Build Brand
Uber switched gears in Spain. The smart move nurtures its developing brand equity, maintains its business platform foothold, and positions the company for when it can re-boot its car service.
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