Author: Harvey Chimoff
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For Commodity-Busting, Idea Generating Inspiration: Think Hamburgers.
The next time you’re blocked on marketing or business-building ideas, think about the hamburger. This ubiquitous product defies its commodity status with a relentless stream of brand concept, product development and overall food establishment new business activity across the country.
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KFC Speeds On-the-Go Eating with Cup Holder Chicken
A powerful way to innovate and deliver customer value is to provide packaging-based benefits. KFC has just launched the KFC Go Cup, a hand-held serving of chicken and potato wedges in a cup that fits most automobile cup holders.
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Master of Disguise – Texas Roadhouse CEO Goes Incognito for External Learning
Kent Taylor, the founder and CEO of Texas Roadhouse provides a funny reminder that business leaders need to avoid the ivory tower syndrome and get out into the market for real learning.
harveychimoff.com 