Author: Harvey Chimoff
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Don’t Be a Lazy Marketer. Use Marketing Briefs.
Hey marketers, if you can’t or don’t want to take the time on the front-end to map out just what it is you want to achieve and why, then don’t expect to have any success. Sure, you might get lucky, but over time, the odds are greatly against you. You need to write a marketing…
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General Mills Pushes Magic Brownies. Plus 5 Tips for Evaluating Bold Marketing Ideas.
Let’s talk about General Mills’ marketing – Magic Brownie Adventure Movie – to promote its new Fiber One Brownies featuring actors Cheech Marin and Tommy Chong.
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The Brand Management-Retail Management Battle at Sears
Did you ever think you’d buy Craftsman tools at Costco? Sears has been the exclusive home for Craftsman since 1927, with the highly regarded brand and Sears distribution channel forming a self-contained sales and marketing system. No more.
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