Author: Harvey Chimoff

  • Inspiration from Ritz-Carlton: Create & Activate Your Extended Marketing Team for Customer Success

    “Positioning is what you do to the mind of the prospect.”  So wrote Al Ries and Jack Trout in their famous 1981 book, Positioning: The Battle For Your Mind. It’s well-accepted that the right positioning is a key criterion for marketplace success.  However, positioning only to the customer is not enough.  There’s an important corollary, which is positioning…

  • New Strategies Bring Change at Cisco and Best Buy

    Cisco (shutting the Flip recorder business) and Best Buy (reducing big box square footage and adding mobile stores) made important strategic announcements last week. Each decision provides a good opportunity for a mini-case study discussion. After you read my take, post a comment and tell me what you think.

  • Stop-You-in-Your-Tracks Advertising

    Let’s face it. So much advertising and marketing communications today is lousy and has no chance of positively influencing a sale. Fortunately, there are exceptions, and sometimes in unexpected places. Check out these bus ads for Midwest DNA & Drug Testing, Inc.