Author: Harvey Chimoff

  • Promote This

    Take calculated risks in your promotion strategy to achieve differentiation. Learn from the NBA’s New Jersey Nets and Jet Blue Airways.

  • Attack Season

    Direct comparison/attack advertising examples from the Ball Park/Oscar Mayer hot dog war; Powerade vs. Gatorade; and Campbell Soup against Progresso.

  • Challenge the Status Quo

    Experiment and test new ways to impact and persuade your customers. Intriguing examples from the LPGA, Alexander’s Steakhouse, Metropolitan Police Department and Miller Lite.