StratGo Marketing World
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Why Every Marketer Dreams of a Wiffle Ball Type Customer Connection
You can buy other plastic baseballs, but there is no comparison when it comes to the combination of WIFFLE® Ball’s performance and emotional attachment. That’s what makes the product and brand a marketing success story.
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Take Net Promoter to the Next Level. Ask For the Recommendation.
It’s one thing to ask your customer how likely they would be to recommend you. It’s so much better to ask them to actually recommend you to a potential customer!
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8 Brand Management Success Factors Drive Hess Toy Truck
The Hess Toy Truck brand continues to thrive even though Hess Corporation no longer operates gas stations. How? Eight brand management success factors.
About StratGo Marketing World Blog
New blog posts are on hiatus while we lead marketing for a food industry innovator!
I write about business and the fundamentals of marketing: ideas and commentary that inform, provoke thought and spur action.
In my posts, I share observations, insights and practical tips about marketing strategy and tactics. I tell you what I think, and why, based on what I know at a particular point in time.
My writing is inspired by current examples here in the United States and globally. Expect to see commentary across a variety of industries, products, and services, which cater to both B2B (business) and B2C (consumer) targets.
This blog is designed for marketing and business professionals. At the same time, it should be accessible and relevant to other functional pros who want a better understanding of and/or some insight into the world of marketing. I think marketers on the rise can benefit, too.
I welcome your comments, even if you have a different point of view. Just keep them professional, constructive and clean if you want them posted.
harveychimoff.com 