StratGo Marketing World

  • Inspiration from Ritz-Carlton: Create & Activate Your Extended Marketing Team for Customer Success

    “Positioning is what you do to the mind of the prospect.”  So wrote Al Ries and Jack Trout in their famous 1981 book, Positioning: The Battle For Your Mind. It’s well-accepted that the right positioning is a key criterion for marketplace success.  However, positioning only to the customer is not enough.  There’s an important corollary, which is positioning…

  • New Strategies Bring Change at Cisco and Best Buy

    Cisco (shutting the Flip recorder business) and Best Buy (reducing big box square footage and adding mobile stores) made important strategic announcements last week. Each decision provides a good opportunity for a mini-case study discussion. After you read my take, post a comment and tell me what you think.

  • Stop-You-in-Your-Tracks Advertising

    Let’s face it. So much advertising and marketing communications today is lousy and has no chance of positively influencing a sale. Fortunately, there are exceptions, and sometimes in unexpected places. Check out these bus ads for Midwest DNA & Drug Testing, Inc.

About StratGo Marketing World Blog

New blog posts are on hiatus while we lead marketing for a food industry innovator!

I write about business and the fundamentals of marketing: ideas and commentary that inform, provoke thought and spur action.

In my posts, I share observations, insights and practical tips about marketing strategy and tactics. I tell you what I think, and why, based on what I know at a particular point in time.

My writing is inspired by current examples here in the United States and globally. Expect to see commentary across a variety of industries, products, and services, which cater to both B2B (business) and B2C (consumer) targets.

This blog is designed for marketing and business professionals. At the same time, it should be accessible and relevant to other functional pros who want a better understanding of and/or some insight into the world of marketing. I think marketers on the rise can benefit, too.

I welcome your comments, even if you have a different point of view. Just keep them professional, constructive and clean if you want them posted.