StratGo Marketing World
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Marketing Show and Tell
Figure out how to communicate so your customer gets knowledgeable, comfortable and then persuaded that your choice is his/her best choice.
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OfficeMax Takes Expertise to New Channels
You may be surprised to learn how OfficeMax has creatively modified its go-to-market strategy. Office Max unlocked growth potential because it avoided defining itself as purely an office supply store retailer.
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Commodity? Not All Chicken is the Same
When you’ve got meaningful differentiation, market the heck out of it. When you don’t have it, gear your innovation efforts to get it. If it’s just not possible, out-execute your competitors.
About StratGo Marketing World Blog
New blog posts are on hiatus while we lead marketing for a food industry innovator!
I write about business and the fundamentals of marketing: ideas and commentary that inform, provoke thought and spur action.
In my posts, I share observations, insights and practical tips about marketing strategy and tactics. I tell you what I think, and why, based on what I know at a particular point in time.
My writing is inspired by current examples here in the United States and globally. Expect to see commentary across a variety of industries, products, and services, which cater to both B2B (business) and B2C (consumer) targets.
This blog is designed for marketing and business professionals. At the same time, it should be accessible and relevant to other functional pros who want a better understanding of and/or some insight into the world of marketing. I think marketers on the rise can benefit, too.
I welcome your comments, even if you have a different point of view. Just keep them professional, constructive and clean if you want them posted.
harveychimoff.com 