StratGo Marketing World

  • Championship Inspiration from Coach K

    Everyone wants it, scores have written about it, many aspire to provide it, but few can actually produce it: great leadership. The leadership philosophy of Duke basketball coach Mike Krzyzewski extends from the court to the marketplace.

  • Observations From the Great Food Nutrition Debate

    March 2010 featured four intriguing events pertaining to the great food nutrition debate. There are implications to be gleaned from food retailers Hy-Vee and Basha’s Supermarkets; Michelle Obama’s address to the GMA; and the new reality television show Jamie Oliver’s Food Revolution.

  • Marketers Are Sellers Too

    Marketers need to be savvy operators who understand that marketing’s role is to help generate profitable sales. Former Denny’s CMO Mark Chmiel opines on the topic.

About StratGo Marketing World Blog

New blog posts are on hiatus while we lead marketing for a food industry innovator!

I write about business and the fundamentals of marketing: ideas and commentary that inform, provoke thought and spur action.

In my posts, I share observations, insights and practical tips about marketing strategy and tactics. I tell you what I think, and why, based on what I know at a particular point in time.

My writing is inspired by current examples here in the United States and globally. Expect to see commentary across a variety of industries, products, and services, which cater to both B2B (business) and B2C (consumer) targets.

This blog is designed for marketing and business professionals. At the same time, it should be accessible and relevant to other functional pros who want a better understanding of and/or some insight into the world of marketing. I think marketers on the rise can benefit, too.

I welcome your comments, even if you have a different point of view. Just keep them professional, constructive and clean if you want them posted.