Category: Advertising

“Magic Hour” is Real Deal Marketing for European Outdoor Clothing Brand

European outdoor clothing brand Peak Performance’s “Magic Hour” marketing campaign is outstanding. It’s rare to see such marketing harmony between advertising, positioning, branding and promotion.

March 24, 2015
Florida Beach Targets Freezing Millennials with Eye-Catching Street Marketing

Every business needs marketing, even a Florida beach during a brutal winter. Visit St. Pete/Clearwater created a clever guerilla marketing program to target new millennial customers.

February 17, 2015
Verizon Seeks Big Gas Results from Half-Fast Advertising

Verizon FiOS has a new double entendre ad that takes a page from Kmart’s 2013 playbook. Time will tell if Half-Fast marketing leads to Big Gas results.

October 14, 2014