Category: Book Insights

With Rolling Stone a Memory, General McChrystal Now Inspires Business Leaders

In “Team of Teams – New Rules of Engagement for a Complex World,” General Stanley McChrystal offers ready-to-implement ideas on leadership, teamwork and organizational effectiveness.

April 5, 2016
Joe Pulizzi Knows Content Marketing. You Can Too.

There’s an overload of buzz about content marketing, but if you want to get smart and understand how to implement it to grow your business, read Epic Content Marketing by Joe Pulizzi.

September 9, 2014
Mr. Selfridge’s Philosophy is Timeless – And Still Valuable

You may know him as a PBS television character, but Harry Selfridge was an innovative, retail marketing pioneer. More than 100 years after opening his iconic London store Selfridges, his ideas remain spot-on and valuable to today’s marketing and business practitioners.

July 22, 2014