Category: Brand Management/Branding

“Magic Hour” is Real Deal Marketing for European Outdoor Clothing Brand

European outdoor clothing brand Peak Performance’s “Magic Hour” marketing campaign is outstanding. It’s rare to see such marketing harmony between advertising, positioning, branding and promotion.

March 24, 2015
Florida Beach Targets Freezing Millennials with Eye-Catching Street Marketing

Every business needs marketing, even a Florida beach during a brutal winter. Visit St. Pete/Clearwater created a clever guerilla marketing program to target new millennial customers.

February 17, 2015
Creative Branding Hooks $1M Investment from Shark Tank’s Mark Cuban

BeatBox Beverages earned a $1M Shark Tank investment from Mark Cuban because the founders created a differentiated concept with clever branding, defined targeting and clear positioning.

October 28, 2014