Category: Brand Management/Branding
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Penney Pushes Change. What Can You Take Away?
I’m not a student of J.C. Penney and who knows if this new strategy will lead to profitable growth. Retail is TOUGH. But, after reading the initial news report, and then watching Johnson’s presentation, a few points really stood out to me:
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Social Media Idea Powers Brazilian Condom Marketer
Ideas power marketing. Today’s example: check out this terrific marketing idea for Brazil’s Olla Condoms.
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General Mills Pushes Magic Brownies. Plus 5 Tips for Evaluating Bold Marketing Ideas.
Let’s talk about General Mills’ marketing – Magic Brownie Adventure Movie – to promote its new Fiber One Brownies featuring actors Cheech Marin and Tommy Chong.
harveychimoff.com 