Category: Competitive Intelligence
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Get-Started Action Tips to Evaluate How You Stack Up Versus Competition
Business and marketing leaders have much to gain by utilizing a “How are we doing?” outside-in learning approach. One easy-to-implement way to get started is to conduct a regular program to compare your products and services versus other available options.
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Decisive Super Bowl Play Demonstrates Power of Being “Always Ready”
The Coast Guard motto, Always Ready, is also a valuable mindset for business and marketing teams. Because something unbelievable happened at the end of Super Bowl XLIX, we need to talk about “Always Ready” again.
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Master of Disguise – Texas Roadhouse CEO Goes Incognito for External Learning
Kent Taylor, the founder and CEO of Texas Roadhouse provides a funny reminder that business leaders need to avoid the ivory tower syndrome and get out into the market for real learning.
