The late New York City mayor Ed Koch created a personal, attention-getting mechanism for gaining input and feedback. He famously asked: How am I doing?
Business and marketing leaders have much to gain by utilizing a “How are we doing?” outside-in learning approach. One easy-to-implement way to get started is to conduct a regular program to compare your products and services versus other available options.
During my brand management days at Unilever, the marketing teams had scheduled “cuttings” during which they would compare their products to those of their competitors, review new products and/or generally explore options in the category. It was a cross-functional gathering including R&D and sometimes other colleagues. It fostered collaboration and led to productive and interesting conversations about the business, beyond the technical details.
It was also a fun part of the job, and vividly demonstrated why we all came to work each day: to provide great tasting products to consumers.
I remembered those product review sessions when reading about the keynote speech former Kroger and Harris Teeter executive Fred Morganthall gave during this month’s Private Label Manufacturers Association trade show. His advice has widespread relevance beyond the grocery business: Continue reading
My last post was about why the Coast Guard motto, Always Ready, is also a valuable mindset for business and marketing teams.
Because something unbelievable happened at the end of Super Bowl XLIX between the New England Patriots and the Seattle Seahawks, “Always Ready” is a pertinent topic again.
Malcolm Butler wins Super Bowl XLIX for the New England Patriots. Credit: New England Patriots.
Unless you’ve just come out of hibernation, you’re well aware of what happened Sunday night in Arizona. This is not the place to critique Seattle’s play selection. You can find that everywhere.
Instead, let’s go behind the scenes and understand how one player made one of the all-time best plays in American sports history.
His name is Malcolm Butler.
In an interview on ESPN’s Mike & Mike radio program Monday morning, the rookie cornerback explained why he was ready. Pay special attention to the end of the audio excerpt:
“It’s important that I not be recognized when scouting. I have Bubba teeth to dive to another level. The goofier you are, the more folks don’t care about telling you stuff.” Kent Taylor, Texas Roadhouse CEO
Photo: Texas Roadhouse Facebook.
Getting closer to your business operations, employees and even competitors doesn’t require a trip to your local pop-up costume store. Save that for this year’s Halloween shopping.
Kent Taylor, the founder and CEO of Texas Roadhouse provides a funny reminder that business leaders need to avoid the ivory tower syndrome and get out into the market for real learning. Continue reading