Category: Customer Research
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Get-Started Action Tips to Evaluate How You Stack Up Versus Competition
Business and marketing leaders have much to gain by utilizing a “How are we doing?” outside-in learning approach. One easy-to-implement way to get started is to conduct a regular program to compare your products and services versus other available options.
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Take Net Promoter to the Next Level. Ask For the Recommendation.
It’s one thing to ask your customer how likely they would be to recommend you. It’s so much better to ask them to actually recommend you to a potential customer!
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Why You Should Stop Asking Your Customers: “How Was Everything?”
Change your customer experience mindset. Stop waiting until the end of the transaction to ask: “How was everything?” Instead, ask in real-time, “How is everything?”
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