Category: Differentiation
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Value Proposition: An Unlikely Source of Strategic Inspiration
“You just saved $xx by using your library!” This brilliant, yet unlikely marketing example can help you identify differentiation opportunities and develop your value proposition.
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Why Every Marketer Dreams of a Wiffle Ball Type Customer Connection
You can buy other plastic baseballs, but there is no comparison when it comes to the combination of WIFFLE® Ball’s performance and emotional attachment. That’s what makes the product and brand a marketing success story.
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Topgolf Provides Marketing Inspiration. Fun Entertainment. And Even Practice If You Want It.
Topgolf is a marketing story. It’s a cool example of being able to think creatively and reimagine a commodity activity.
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