Value Proposition: An Unlikely Source of Strategic Inspiration

December 11, 2018December 11, 2018Harvey Chimoff Leave a comment

“You just saved $63.00 by using your library!”

That statement was printed at the bottom of a check out receipt for two books recently borrowed from my public library.

Credit: Morris County Library.

The focus of my last post was providing action tips for instituting a formal system to determine how your products and services stack up versus competitor choices. It’s an important part of monitoring and understanding your strategic situation analysis.

Critical outputs from such analysis can include identifying competitive differentiation opportunities and developing a value proposition. Surprisingly, the library check out receipt is a wonderful example that can provide inspiration for this type of strategic challenge.

Credit: Morris County Library (mclib.info)

The statement “You just saved $xx by using your library!” is brilliant. Continue reading →

Why Every Marketer Dreams of a Wiffle Ball Type Customer Connection

May 29, 2018July 17, 2018Harvey Chimoff 1 Comment

WIFFLE®, the beloved and iconic American brand of white plastic ball and yellow bat, celebrates its 65th birthday this year.

While you can buy other baseball-size, plastic balls, there is no comparison when it comes to the combination of Wiffle’s performance and emotional attachment. These two factors make the 65-year sales run an excellent marketing and brand management achievement. The National Toy Hall of Fame agrees. They inducted the ball last year.

Photo Credit: Harvey Chimoff.

Continue reading →

Topgolf Provides Marketing Inspiration. Fun Entertainment. And Even Practice If You Want It.

December 28, 2016December 28, 2016Harvey Chimoff Leave a comment

Topgolf is a marketing story.

It’s a cool example of being able to think creatively and reimagine a commodity activity.

Consider: a golf driving facility where nearly half of its customers play regular golf once or less per year! If that makes no sense, it’s because Topgolf is something completely different.

The team behind Topgolf took an existing, mature business (golf driving range practice) and transformed that into a new business concept that’s a fun, social, entertainment experience. With a much broader customer base. And with much greater revenue potential.