Category: Differentiation
-
Canadian Sports Retailer Delivers Value with Hi-Tech, Not Low Price
There’s more to value than just low price. Canadian sports retailer Sport Chek believes that. It’s going high-tech to create what it hopes will be a unique customer buying experience.
-
CA Winery Blends Packaging & Consumer Insights To Create New Products
Packaging can be a powerful component of the marketing and branding mix – when used skillfully. Mini case study of Calilfornia winery Truett-Hurst’s launch of Evocative Wrapped Bottles occasion-based wines.
-
American Express Treats “Service” as a Marketing Differentiator
American Express treats and leverages the service function to impact the bottom line – via customer engagement and not simple transaction management.
harveychimoff.com 