Category: Differentiation
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Marketing Show and Tell
Figure out how to communicate so your customer gets knowledgeable, comfortable and then persuaded that your choice is his/her best choice.
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OfficeMax Takes Expertise to New Channels
You may be surprised to learn how OfficeMax has creatively modified its go-to-market strategy. Office Max unlocked growth potential because it avoided defining itself as purely an office supply store retailer.
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Commodity? Not All Chicken is the Same
When you’ve got meaningful differentiation, market the heck out of it. When you don’t have it, gear your innovation efforts to get it. If it’s just not possible, out-execute your competitors.
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