Category: Food Nutrition
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Arrowhead Mills Gets it Right with Cereal Package Update
Contrary to news reports the past few years, food and beverage package redesign isn’t always a fiasco. Arrowhead Mills shows us how to do it right with a makeover of its healthy cereal product range.
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Commodity? Not All Chicken is the Same
When you’ve got meaningful differentiation, market the heck out of it. When you don’t have it, gear your innovation efforts to get it. If it’s just not possible, out-execute your competitors.
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Observations From the Great Food Nutrition Debate
March 2010 featured four intriguing events pertaining to the great food nutrition debate. There are implications to be gleaned from food retailers Hy-Vee and Basha’s Supermarkets; Michelle Obama’s address to the GMA; and the new reality television show Jamie Oliver’s Food Revolution.
harveychimoff.com 