Category: Global Business/Marketing
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What Azerbaijan’s New Taxis Can Teach Us About Branding
The next time someone asks you to define branding, tell the story about how Azerbaijan selected the iconic London taxi for its fleet modernization. That’s all you really need to know.
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Social Media Idea Powers Brazilian Condom Marketer
Ideas power marketing. Today’s example: check out this terrific marketing idea for Brazil’s Olla Condoms.
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Sexy Target Marketing Promotes Male Cancer Awareness
A British health organization has taken a super-sexy approach to help solve the deadly serious issue of testicular cancer. Let’s explore why this is such a great marketing lesson and reminder.
