Category: Leadership/Coaching/Teams
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A Business Remedy for Conventional Wisdom and Groupthink
Four business remedies to make sure conventional wisdom and groupthink don’t derail your company’s success.
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Don’t Retreat Marketers. Ben Franklin to the Rescue.
Are corporations failing at higher rates or is something else going on? The danger is a “blandization” effect, where marketers and company leadership are so afraid of any criticism that they self-censor to such an extent that their messages become super-plain vanilla, indistinguishable, and not very effective.
