Category: Market Research
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Domino Confuses and Optimizes with Sugar Package Change
Why marketing changes packaging. Domino converted a brown sugar in a pouch to a product in a canister with a different name. A good move, even though some consumers were confused.
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Master of Disguise – Texas Roadhouse CEO Goes Incognito for External Learning
Kent Taylor, the founder and CEO of Texas Roadhouse provides a funny reminder that business leaders need to avoid the ivory tower syndrome and get out into the market for real learning.
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Ask Your Customer – Part 3 of a Continuing Series
Don’t be afraid to ask your customers how you’re doing. Supermarket retailer ShopRite implements a simple, cost effective consumer learning tool.
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