Category: New Products
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Turn Customer Listening into Learning and Go-To-Market Action
Why is Hostess Brands getting into bread? They listened carefully to customers and realized there was a business opportunity.
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19th Hole Marketing: Positioning Requires a Decision
EZeeGolf needs to pick one positioning strategy. What is the brand concept and who is it for?
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Marketing is Fun, Differentiation is Hard. Part 2.
European hotel brand Mama Shelter is now open for business in Los Angeles. Local artist ceiling murals and free adult films are part of the attraction.
harveychimoff.com 