New Products

19th Hole Marketing: Positioning Requires a Decision

Harvey Chimoff 1 Comment

I just couldn’t get 100% comfortable with the gunshot-type-sound every time my partner hit the ball during a round of golf this summer.

If you’ve played golf or listened closely on TV, you understand the thwack of the driver or the whoosh of a good iron hit.  And, if you’ve been to a gun range, you know the sound of a firearm.  But you wouldn’t expect a gun sound on a golf course.

That’s what you get with the EZeeGolf Power Driver, which automatically drives a ball down the fairway.

There’s also a worthy strategic marketing discussion to be had.

Continue reading →

Marketing is Fun, Differentiation is Hard. Part 2.

Harvey Chimoff 2 Comments

This is part two of a three-part series on marketing differentiation.

Part 1 highlighted New York City wine retailer Taste Wine Company (User Experience Innovation Creates New Kind of Wine Store).  The innovative idea propelling this new venture:  shoppers can taste every bottle before buying!

Today, in Part 2, we take a look at global hotel brand Mama Shelter, and how its founders are putting a different spin on the US boutique hotel business.

Credit: Mama Shelter.

Credit: Mama Shelter.

 

 

Redefining Boutique Hotel Experience for an American Audience

The Mama Shelter hotel brand is an example of both marketing differentiation and a global-brand applied geographically. Continue reading →

Texas Bus Company Caters to Fed-Up Air Travelers

Harvey Chimoff 2 Comments

You might think the bus transportation business – and bus operator marketing – are boring.

That’s the wrong answer in Texas, where a new company offers a unique transportation option to fed-up Lone Star State travelers.

Credit: Vonlane.

Credit: Vonlane.

Vonlane puts a smart-differentiation twist on the old-fashioned bus ride.  It’s a reminder that when you think like an end-user, you may find a path toward commercially successful differentiation.

Vonlane demonstrates, at least sometimes, that what appears to be a commodity product or service doesn’t have to be the same as everyone else. Continue reading →