Category: New Products

Texas Bus Company Caters to Fed-Up Air Travelers

Vonlane puts a smart-differentiation twist on bus transportation with a unique option for fed-up Lone Star State travelers.

July 7, 2015
Uber Shifts Gears in Spain to Build Brand

Uber switched gears in Spain. The smart move nurtures its developing brand equity, maintains its business platform foothold, and positions the company for when it can re-boot its car service.

March 17, 2015
Creative Branding Hooks $1M Investment from Shark Tank’s Mark Cuban

BeatBox Beverages earned a $1M Shark Tank investment from Mark Cuban because the founders created a differentiated concept with clever branding, defined targeting and clear positioning.

October 28, 2014