Category: Packaging
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Packaging Has Strategic Role in Brand Refresh/Renovation
Marketers and business leaders who take a disciplined, strategic approach with packaging have a distinct advantage. A five-plus-years study of the Arrowhead Mills brand from Hain Celestial.
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“See Thru Can” Is Vivid Example of How Packaging Can Drive Marketing
McCall Farms used packaging innovation as a marketing change agent. They introduced a new brand of ready-to-eat vegetables in see-through composite containers.
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Take Poll on New March Madness Basketball Courts
Notice the “packaging” change for this year’s men’s basketball tournament? The most important new design feature is highlighting the “March Madness” brand with a giant center court logo. That’s a smart brand management marketing move.
harveychimoff.com 