Category: Positioning

Vote on New Starbucks Logo

There’s an old saying in marketing circles, often used sarcastically: “Everyone wants to be the Brand Manager.” Well, today it’s your turn!Starbucks CEO Howard Schultz unveiled a new corporate logo in a January 5th blog post and video posted on the company Web site.

January 11, 2011
UK First Aider Markets to Save Lives

UK charity organization St John Ambulance devised and created hard-hitting, interactive marketing campaigns that vividly dramatized how first aid can be the difference between a life lost and a life saved.

November 30, 2010
Commodity? Not All Chicken is the Same

When you’ve got meaningful differentiation, market the heck out of it. When you don’t have it, gear your innovation efforts to get it. If it’s just not possible, out-execute your competitors.

July 13, 2010