Category: Positioning
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This Is Marketing: We Are in the Holy S*** Business
A new corporate marketing campaign for MGM Resorts International helps demonstrate the power of what some consider “mumbo jumbo” — marketing cornerstones such as branding, positioning and customer experience.
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Brand Management Dilemma: Grow, But Don’t Kill the Core
How to expand the appeal of brand x and/or position it for growth without alienating existing customers and destroying the core business.
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Gatorade’s High-Tech, Sweat-Reading Vending Machine Delivers Brand Positioning
Gatorade developed a high-tech vending machine that dispenses free bottles to workout warriors — if they’re sweating enough. Gatorade’s marketing is noteworthy because it consistently delivers the brand’s positioning and customer benefits.
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