Category: Promotions/Tactics

Creative, Multipurpose Packaging Drives Customer Engagement – And Hopefully Sales

Don’t overlook opportunities to leverage packaging in your marketing mix. Two examples from KFC Germany and Pizza Hut Hong Kong.

June 30, 2015
US Senator Politicizes National Guard-NFL Team Sports Marketing

The National Guard uses NFL team sponsorships for recruitment and retention marketing. A US Senator is opposed. Is it legitimate criticism or sensational politics?

May 12, 2015
“Magic Hour” is Real Deal Marketing for European Outdoor Clothing Brand

European outdoor clothing brand Peak Performance’s “Magic Hour” marketing campaign is outstanding. It’s rare to see such marketing harmony between advertising, positioning, branding and promotion.

March 24, 2015