Category: Social Media Marketing
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“Magic Hour” is Real Deal Marketing for European Outdoor Clothing Brand
European outdoor clothing brand Peak Performance’s “Magic Hour” marketing campaign is outstanding. It’s rare to see such marketing harmony between advertising, positioning, branding and promotion.
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Tweets from Brooklyn: NBA Team Exec Wins with Direct Customer Engagement
Her team lost, but Brooklyn Nets’ executive Irina Pavlova won by demonstrating how a business leader can effectively communicate directly to customers, in this case on social media via Twitter.
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How LinkedIn Users Earn an “F” in Personal Marketing
How you act on business social media sites such as LinkedIn reflects your personal brand. When you ask a stranger to connect with no stated reason, you get an “F” in personal marketing.
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