Category: Strategic Marketing
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What the Marines Can Teach Business Leaders
You don’t have to join the Marine Corps to get their best teaching on leadership and decision-making for the business crucible. Just read David H. Freedman’s Corps Business: The 30 Management Principles of the U.S. Marines. The push-ups are optional!
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Arrow Electronics Uses NCAA Hoops to Rollout B2B Corporate Branding
Arrow Electronics has invested in a major B2B corporate branding campaign with an attention-getting idea called The Innovator’s Club. The marketing initiative began with Final Four TV commercials.
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How to Get Rid of Innovation-itis
Companies struggle and even become disillusioned with innovation because of the wrong expectations. How Elkay and Louisville Slugger moved the needle with non-transformational innovation.
harveychimoff.com 