Category: Strategic Marketing
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Google, Coca-Cola Leaders Push Transformative Mindset
Need to overcome big hurdles? Take a page from Coca-Cola’s Muhtar Kent and Google’s Sebastian Thrun. Be constructively discontent and get rid of the baggage!
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American Express Treats “Service” as a Marketing Differentiator
American Express treats and leverages the service function to impact the bottom line – via customer engagement and not simple transaction management.
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6 Management & Marketing Ideas from Facebook and Lululemon
New ideas, clever approaches and important reminders always jump off the page during my business reading, especially those that might apply to challenges I’m facing or will likely face again. Here are six management and marketing ideas from Facebook and Lululemon that stood out to me recently, along with an “action step thought starter” for…
harveychimoff.com 