Category: Strategic Marketing

  • Don’t Be a Lazy Marketer. Use Marketing Briefs.

    Hey marketers, if you can’t or don’t want to take the time on the front-end to map out just what it is you want to achieve and why, then don’t expect to have any success. Sure, you might get lucky, but over time, the odds are greatly against you. You need to write a marketing…

  • The Brand Management-Retail Management Battle at Sears

    Did you ever think you’d buy Craftsman tools at Costco? Sears has been the exclusive home for Craftsman since 1927, with the highly regarded brand and Sears distribution channel forming a self-contained sales and marketing system.  No more.

  • Chief Marketing Officer (CMO) Council Publishes H. Chimoff Article

    The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries.     Harvey Chimoff’s article, Make Strategic Changes from Position of Strength, Not Weakness, is featured in the August issue of Marketing Magnified, the CMO…