Category: Strategic Marketing
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You Want Change, Sit in the Same Office
Lands’ End’s CEO departed Monday after only 19 months on the job. Working in New York City, 1,000 miles away from her team in Wisconsin, didn’t help achieve her change mission.
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Bold Marketing: Travel Website Dares Customers with DNA Testing
Travel website momondo stands out with terrific marketing not found in a typical playbook. They dare customers to get DNA tested, and then encourage them to explore their geographic ancestry.
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NJ Wine Shop Thrives on Marketing Differentiation
Wine retailer Amanti Vino is different than competitors, and that means special benefits for customers. Taste the action with 3+ marketing differentiation examples.
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